Why You’re Not Closing the Sales You Deserve

Hey, it’s Kayvon Kay,

Let me ask you something:

Why aren’t you closing the sales you want? Why isn’t your business growing the way it should?

Is it because your pitch isn’t polished enough?
Is it because you chose a webinar instead of a VSL?
Is it because your sales script isn’t perfect?

No.

Those things help, sure. But they’re not the reason.

Here’s the brutal truth:

You’re not losing sales because of your tools. You’re losing sales because you don’t know how to speak.

And I’m not just talking about the words you say.

I’m talking about how you connect.

The Fundamental Truth You’re Missing

Most business owners and salespeople think they’re talking to their audience.

But here’s the problem:

Talking to someone isn’t the same as speaking with them.

If your audience doesn’t feel you—if they don’t see themselves in your message—you’re not connecting.

And if you’re not connecting, you’re not selling.

Here’s what’s likely happening:

• You’re delivering facts, but they’re not feeling you.

• You’re talking about your offer, but they’re not seeing themselves in it.

• You’re pitching, but they’re not buying because you haven’t made them feel seen, heard, and understood.

This is the gap that’s killing your sales.

Why Connection is Everything

People don’t buy products. They don’t buy services.

They buy feelings.

They buy the feeling that you get them. That you understand their problems better than they do. That your solution is the answer they’ve been searching for.

If you want them to say “yes,” they need to:

1. Feel Seen: You’ve described their problem so clearly that they feel like you’re in their head.

2. Feel Heard: You’re not just pitching—you’re listening, understanding, and reflecting their needs back to them.

3. Feel Understood: They see you as someone who’s been where they are and knows how to get them to where they want to be.

The Real Reason You’re Not Closing

Here’s why you’re not making the sales you want:

• You’re too focused on the mechanics. You’re worried about the perfect script, the perfect ad, or the perfect funnel.

• You’re not speaking the language of your audience. You’re talking about features and benefits, but you’re not making them feel anything.

• You’re not connecting on a deeper level. You’re delivering information, but you’re not delivering emotion.

How to Fix This (And Start Closing More)

1. Stop Talking About Your Offer:
   Your audience doesn’t care about your product—they care about how it changes their life.
   
   Speak to their pain, their desires, their fears. Make it about them, not you.
   
   

2. Show, Don’t Tell:
   Don’t just tell them what you can do. Show them you understand by painting a vivid picture of where they are and where they want to be.
   
   Here’s an example:
   
   Instead of saying, “This program will grow your business,” say, “Imagine waking up to inboxes full of sales notifications and finally having the freedom to take a day off without stressing about cash flow.”
   
   

3. Make Them Feel Something:
   People buy when they feel a connection. Speak to their heart, not just their head. Use stories, examples, and emotion to pull them in.
   
   

4. Listen and Reflect:
   In conversations, don’t just pitch—ask. Understand. Then repeat back what you’ve heard in a way that shows you truly get them.
   
   

5. Own the Conversation:
   Your audience wants a leader. Speak with conviction, confidence, and clarity. If you don’t believe in your message, why should they?

Real Talk: Are You Really Connecting?

Be honest with yourself:

• Are you just delivering information, or are you sparking emotion?

• Are you pitching your product, or are you making your audience feel understood?

• Are you truly connecting, or just talking at them?

Because here’s the truth:

The sale doesn’t happen in the pitch—it happens in the connection.

The Shift You Need to Make

Stop focusing so much on what you’re saying, and start focusing on how you’re making people feel.

When your audience feels seen, heard, and understood, they’ll lean in. They’ll trust you. And they’ll buy—not because you forced them to, but because you connected with them so deeply, they couldn’t imagine saying no.



To your success,
Kayvon Kay

P.S. The next time you’re in a sales conversation, ask yourself: Am I speaking to them, or am I connecting with them? The answer will change everything.