What Comes Before The Sale? (And Why Most People Get It Wrong)

Hey, it's Kayvon Kay,

We've been talking a lot about sales lately.

But here's something that's been bothering me:

What good is being great at sales if you don't have enough people to sell to?

After working with over 100 different companies in the last year, I've noticed something disturbing:

Most businesses aren't failing at sales—they're failing way before that.

They're failing at marketing.

Here's the Truth About Marketing Today

I've invested hundreds of thousands of dollars learning this stuff.

And you know what I discovered?

Most marketing advice is complete BS.

It's all tactics and "hacks" that worked for someone once and now they're teaching it like it's the law.

But here's what nobody's talking about:

The reason your marketing fails isn't because you picked the wrong funnel or ad platform.

It's because you don't know who you're really talking to.

I didn't figure this out on my own.

I learned this the expensive way—by investing heavily in my own marketing education and working with some of the best minds in the business.

That's how I met Alexander Ford.

Alex showed me something that changed everything about how I think about marketing:

Most businesses are marketing backward.

They're:

• Trying to sell before understanding

• Pushing solutions to undefined problems

• Speaking to everyone the same way

And it's costing them everything.

The Real Problem Nobody's Talking About

Here's what I've learned after working with hundreds of clients:

Your marketing isn't failing because you're not trying hard enough.

It's failing because you're operating on a completely wrong map of how customers make decisions.

And until you fix that, nothing else matters.

• Not your ad spend

• Not your funnel

• Not your copy

• Not your offer

Are You Making This Mistake?

Now, look closely at your marketing right now. Get crystal clear and painfully honest:

• Do you really understand who you're talking to?

• Do you know why they're not buying?

• Or are you just throwing stuff at the wall and hoping something sticks?

In an upcoming post, I will share something specific about this blind spot that might shock you.

It's about why your ideal clients aren't buying (even when they clearly need what you offer).

To your success,
Kayvon Kay

P.S. I've spent a lot of money learning this stuff the hard way. What I'm going to share with you over the next few posts will save you from making the same expensive mistakes I did.