The Marketing Secret That Changed Everything

Hey, it's Kayvon Kay,

Wow.

The response to yesterday's newsletter was insane.

So many of you reached out asking me to explain more about what I meant when I said "you don't know who you're really talking to."

Let me share something that will blow your mind.

The $100K Marketing Blind Spot

Last year, I invested over six figures in my own marketing education.

(Yeah, I know. That's a lot of money. But I was tired of guessing.)

That's when I connected with Alexander Ford (CEO and marketing coach).

And what he showed me was a huge wake-up call. Because I thought I knew a lot about marketing.

Turns out I’d built a castle without a solid-as-bed-rock foundation.

And here's the breakthrough:

Your prospects exist in five different levels of awareness.

And if you're talking to them at the wrong level, you're wasting your dollars.

Let me explain what Alexander taught me...

Why Most Marketing Burns Money

Imagine walking up to a stranger and asking them to marry you.

Sounds crazy, right?

But that's exactly what most marketing does.

You're asking for the sale before they know they have a problem.

Here's what Alexander showed me about the five levels your prospects are in:

1. Ready to Move (“Most Aware”): They are aware of solutions like yours but have yet to take action.

2. Solution Hunting (“Product Aware”): They're actively looking for answers, comparing options, and trying to figure out what works.

3. Problem Spotted (“Solution Aware”): They've identified the problem but aren't actively looking for solutions. They're in the "maybe someday" phase.

4. Something's Off (“Problem Aware”): They feel the symptoms but haven't connected the dots. They know something's wrong but can't name it.

5. Complete Stranger (“Completely Unaware”): They don't even know they have a problem. They're just living with the pain, thinking it's normal.

Here's Where Everyone Screws Up

After spending $100K+ on marketing education, here's what I learned:

Most businesses are talking to Level 1 and 2 prospects...

...when 80% of their market is still at Levels 3-5.

This is why marketing fails. This is why I talk so much about selling to QUALIFIED LEADS.

It's also why most "proven" marketing tactics don't work for you.

The Truth About Marketing Backed By Marketing SCIENCE

I remember sitting on a call with Alexander when this hit me:

Marketing isn't about being louder or cleverer.

It's about meeting people exactly where they are. Since this is obvious in sales, why wasn’t I doing the same thing in my marketing?

This isn't some theory Alexander came up with.

This is the science of copywriting and decision-making.

(He showed me research from a legendary copywriter that proves this has been true for over 60 years.)

Why This Matters For You

Look at your marketing right now:

• Are you trying to sell solutions to people who don't know they have a problem?

• Are you pushing features to prospects who aren't ready for them?

• Are you wondering why your "perfect" offer isn't converting?

Now you know why.

What's Next?

I’m working on something special for my readers, for YOU. So hang tight and stay tuned. Tease, I know. But I’m just ironing out the details and will share it soon.


To your success,
Kayvon Kay