Kick Your Own Ass: The Key to Staying Ahead in Sales

Why self-discipline and brutal honesty are the ultimate competitive edges in business.

Hey, it’s Kayvon Kay,

Years ago, I learned a tough truth: In sales and business, your biggest competition isn’t the market, your competitors, or the economy.

It’s you.

Let me explain.

There was a point in my career when everything seemed to be working. My team was performing, my systems were solid, and my results were consistent. From the outside, it looked like I had it all figured out.

But beneath the surface, I was coasting.

I told myself it was fine to take my foot off the gas—after all, I’d “earned it.” But deep down, I knew the truth:

I wasn’t pushing myself anymore. I wasn’t looking for the next edge or asking the tough questions.

And guess what? The moment I got comfortable, the results started to slip.

The Brutal Truth About Success

Here’s the thing: business doesn’t reward comfort.

It rewards growth.

It rewards hunger.

It rewards people who are willing to kick their own ass before the market does it for them.

The moment you settle is the moment you fall behind.

What It Really Means to Kick Your Own Ass

  1. Be Brutally Honest:
    Take a hard look at your habits, systems, and results. Where are you playing small? Where are you making excuses?

  2. Stay Uncomfortable:
    Growth lives outside your comfort zone. The second something feels “easy,” it’s a sign you’re not challenging yourself enough.

  3. Ask the Hard Questions:

    • Are you sticking with strategies that feel safe but no longer work?

    • Are you avoiding risks that could take you to the next level?

    • Are you blaming external factors when the real issue is you?

  4. Make Change Non-Negotiable:
    Don’t wait for circumstances to force your hand. Be proactive. Look for what’s not working and fix it before it breaks.

How This Plays Out in Sales

Sales professionals who dominate the game are relentless. They:

  • Constantly refine their pitch, even when it’s already good.

  • Seek out the feedback no one else wants to hear.

  • Study new trends, tools, and techniques before their competitors do.

They don’t wait for someone to light a fire under them.

They bring the heat themselves.

Why This Matters Now

The business world isn’t slowing down. Markets change, technology evolves, and customers expect more every day.

If you’re not willing to challenge yourself, someone else will take your place.

Real Talk: Are You Pushing Yourself?

Here’s a question to sit with: If you keep doing what you’re doing right now, where will you be in six months? A year? Five years?

If the answer isn’t exciting, it’s time to kick your own ass.

Take action today.

Make the call you’ve been avoiding.

Rewrite the pitch you’ve been clinging to for years.

Learn something new that scares you.

Remember, the best sales professionals don’t wait for change—they create it.

To your success,
Kayvon Kay

P.S. The toughest opponent you’ll ever face is the one staring back at you in the mirror. Beat that person, and you’ll win every time.