How We Doubled Sales in Just 38 Days with One Simple Shift

Hey there,

If you’re looking to double your sales—or heck, even boost them significantly—here’s something that might surprise you: it doesn’t take a total overhaul. Sometimes, it’s just about finding that one key shift that makes all the difference.

Let me share a story. At The Sales Connection, we had a client who was seeing decent results, but we knew there was untapped potential. We didn’t throw out their strategy or launch some complicated campaign. Instead, we took a good, hard look at their salespeople’s schedules and focused on something I call the Golden Hour.

Here’s the big idea: Adding just one focused hour of outbound calls every day doubled sales within 38 days.

Why the Golden Hour Works

Think about it—an hour of uninterrupted, intentional calling every day. No distractions, no email check-ins, no meetings. Just pure focus. Studies back this up too: When salespeople consistently dedicate even just one additional hour to proactive calling, their closing rates can increase by up to 70%.

For us, the magic happened when we implemented this “Golden Hour” rule. We worked with the team to find the best hour in their day—when they felt most energetic, when prospects were most likely to answer—and locked it in. And that’s when we saw the results take off. This one, hyper-focused hour each day wasn’t just about more dials; it was about creating a rhythm, building momentum, and stacking up more meaningful conversations with decision-makers.

The Results? Game-Changing.

Within just 38 days, the numbers spoke for themselves: sales doubled, and the team wasn’t burning out or grinding around the clock. They were just working smarter. That’s the power of the Golden Hour: you’re adding intensity without overhauling everything else.

So if you’re serious about boosting your numbers, start here: carve out your own Golden Hour. Set it in stone, show up for it every day, and watch the results stack up faster than you might think.

To your success and focus,

Kayvon Kay